The 120-Day Process

You don't need a business degree, a spreadsheet full of guesses, or six months of trial and error. You need a plan and someone to run it with you. Here's exactly what happens between the day you say yes and the day your business is open for business.

The Process at a Glance

Every engagement follows the same four-phase build. No two businesses are identical, but the path from idea to income is. That's what makes 120 days possible.

Phase 1 · Days 1–30 — Foundation & Legal

We start with the parts most founders put off and the parts that protect you if you don't. This is where your business becomes real.

Entity formation and registration (LLC, S-Corp, or the structure that fits your goals)
EIN, business bank account setup, and licensing checklist
Engagement letters, contracts, and client-facing legal documents
Foundational business strategy: positioning, offer structure, and pricing framework

Phase 2 · Days 31–60 — Systems & Branding

With the legal foundation in place, we build the systems that run your business day to day and the brand that makes people trust it.

Client portal and CRM setup, configured for your services
Logo, brand guidelines, and core marketing assets
Bookkeeping software setup and chart of accounts
Intake forms, proposal templates, and onboarding workflows

Phase 3 · Days 61–90 — Marketing & Sales Tools

We start with the parts most founders put off and the parts that protect you if you don't. This is where your business becomes real.

Marketing plan and advertising strategy tailored to your audience
Pitch deck and sales collateral
Website or landing page (if included in your package)
Lead capture and follow-up sequences connected to your CRM

Phase 4 · Days 91–120 — Launch & Cash Flow

Everything comes together. We test it, tighten it, and get you live with a plan for what happens after we hand you the keys.

Marketing plan and advertising strategy tailored to your audience
Pitch deck and sales collateral
Website or landing page (if included in your package)
Lead capture and follow-up sequences connected to your CRM

What You Provide vs. What We Deliver

You Bring:

Your expertise, your vision, and a few hours a week
Timely answers during scheduled check-ins
Feedback on drafts, brand direction, and copy

We Deliver:

Every document, system, and piece of software configured and ready to use
A dedicated point of contact managing your build
Training on every tool so you're never locked out of your own business

Frequently Asked Questions

What if my business needs more than 120 days?

Some builds — especially those with complex licensing or multiple entities — run longer. We'll flag this during your Strategy Call so there are no surprises.